The Ultimate Selling Guide for Wedding Photographers
June 19th, 2019
Summer is just around the corner, which means it’s busy season for you wedding photographers out there. As you prep for this busy summer season, be sure to review all your photo packages and product offering to maximize your sales. We put together some best practices for selling your photos as a wedding photographer. Take a few minutes to look through the tips so you can make sure you have the best sales season this wedding season.
Tip #1: Use Pre-Order to Delight Clients
Our Pre-Order feature is a favorite amongst our photographers. Pre-Order enables any photographer to offer custom photo packages and collect online mobile payments up front before the shoot happens. Learn more about how Pre-Order can help you increase sales by reading this article.
We suggest creating multiple wedding Pre-Order packages with different product offerings so your clients have the option to select the level of package they want for their wedding. Simply head over to your pre-order section and start by creating your wedding pre-order package.
Tip #2: Offer the Most Popular Wedding Products
Having the right photo products for your clients plays a huge role in increasing your client base and how much money you can charge per wedding package. Another reason why you should add relevant wedding photo products is because wedding clients can be the highest paying clients you have. It’s one of the most special moments of one’s life and that should be reflected in the products you offer your clients. Based on our photographers, we’ve seen some of the most popular wedding products like Photobook Albums, various sized prints, greeting cards for wedding invitations, canvas prints – to name a few.
Head over to your selling tab and make sure your wedding packages include these popular products!
Tip #3: Create a Photo Package That Includes Free Shipping
To help you out even more, we’re offering Free Priority shipping on all Mpix products over $35 base-lab price. This means you can create wedding packages with Mpix products and automatically pass on free shipping to your clients. It’s been shown that free shipping incentivizes clients to buy more product, which means more sales for you. We put together a simple article on example pre-order packages you can create with free shipping.
We hope these few tips can help you capitalize this 2019 wedding season!
